Healthcare patients want to know what is covered by their insurance as well as compare costs from one provider to another. At the same time Healthcare providers want a way to bring more patients through their doors. MyHealthCare Genius aimed to help patients during the refferal process, specifically when looking for a specialist. This application and brand needed to be created from scratch. I began with creating a brand, logo as well as custom illustrations. Next, I wireframed a minimalistic site with clear large text and clear copy to explicitely guide the user through each step in the process. The full mock-ups employeed the brand in full, using a soft, friendly pallette that was carried on through email marketing.