What is UX?
User Experience is not a single capability but a set of competencies that combine Proven Science, Human Psychology and Technology with Visual Communication and Design. The result is an Intuitve, Optimized Workflow users enjoy interacting with.
I have nearly 15 years of expertise in User Experience and Product Design as well as Branding and Marketing. Currently, I am the Director of Product Design at Novetta. In 2016 I worked on 6 feature-rich applications in the Advanced Analytics and ISR (Intelligence, Surveillance and Reconnaissance) sectors, developing intuitive, optimized workflows for deeply complicated user tasks. I apply observation-derived insights along with user psychology to create problem solving user-flows and strong visual communications. In other words, I don’t just make things look better, I make them work better.
- Branding & Marketing
- Pitch Presentations
- UX Case Study
UX Direction and Product Design
It begins with Research and User Observation, which informs Workflow and User Interface (UI) designs. The result is a focused product experience that is testable, refinable and repeatable (i.e. scalable).
Modern applications are ever evolving. While it is ideal to include a Product Designer or UX Specialist at a project’s inception (or redesign), Process and Workflow Consultation is extremely valuable at any point in a product’s life cycle.
Branding and Marketing
In essense, Branding is a company’s introduction handshake. Successful branding includes a well thought-out logo and a full Brand Guide. Every aspect of a brand is part of the visual message. Pair good Branding with solid UX and you have a powerful product.
Sales teams and CEOs depend on presentations to help them begin the conversation, yet most decks are more utilitarian than memorable. But a pitch presentation in the hands of a UX expert becomes and inpactful focal point.
I’ve worked closely with Ellie on a range of projects over the years – each of them resulting in designs and products beyond my expectations. She’s covered all the bases from intuitive software UI/UX design to high-end print, trade show and brochure work. Ellie has a knack for taking what can sometimes be very little information or abstract direction and by applying her own intellect and understanding of the space quickly produces concepts and designs that amaze. Ellie takes feedback easily, understands how it will impact the overall product and works to coach the team to a finished product that exceeds all business, technical and aesthetic goals.
STEPHEN ST. MARRY / CEO, DIGITAL RESULTS GROUP, SR VP, C4ISR NOVETTA
Anytime I have been in need of a creative leadership resource that is quick to adapt, a thought-partner with the ability to innovate, and a leader that can take initial direction and run a successful engagement independently, Ellie Krysl’s name is always number one on my list. Quite simply, Ellie will add to the value of any organization she is a part of. I’ve watched her contributions lead to successful acquisitions several times over. I cannot imagine a more quantitative metric than that.
MUNK CIANO / SR DIR. OF PRODUCT DESIGN, NOVETTA
I’ve worked with a lot of good people over the years, but there are only a handful I really miss. Ellie is one. In addition to being one of the nicest people I’ve ever met, she’s also collaborative, team-oriented, and one of the most talented designers I’ve ever known… I can’t endorse Ellie strongly enough.
LARRY FAHEY / SR. COPYWRITER AT DIGITAS
Ellie has an insight and sensitivity to eye-popping aesthetics. Her ability to create an immersive brand experience that at once tells the story of the company and compels you to learn more is a rare treat. Articulate, well studied in precedent and approachable, Ellie is a creative superstar. I’d hire her again in a heartbeat.
MICHAEL CIANO / VP DESIGN, DIRECTOR OF UX
Ellie is a top notch professional and an exceptional designer. The quality of Ellie’s work is consistently above and beyond expectations, innovative while staying true to the brand.
ALIKI IOANNIDES / EVENTS AT YEAR UP